Conversive, from click to customer

Do you want a higher ROI on your marketing budget?
Do you want more visitors and increased sales in your webshop?
Do you need more leads for your sales team?

Conversive is the first marketing and media agency in The Netherlands fully focused on performance-based marketing. Conversive offers a strategic partnership and a complete range of online marketing tools, with a strong focus on results:

- Multi Network Affiliate Marketing
- Affiliate Marketing Management
- Advice and buying online media
- All Network Tracking (ANT)

Multi-Network Affiliate Marketing This marketing instrument is extremely effective for realising your online sales goals. Affiliate Marketing will bring your product or service to the attention of millions of potential customers. With affiliate marketing in multiple affiliate networks, your campaign will reach thousands of affiliated websites, comprising a wide diversity of topics and visitors. The use of multiple networks allows you to identify and select the best affiliates of the different networks. Professional publishers place your promotional materials on their websites, seeking to make as many sales as possible. In this way, you reach millions of potential new customers for your product, while only paying for results. We take care of implementation, we set up your campaign and insure your program's successful lauch. No cure, no pay You decide on the commission that you are willing to pay per action, for example: - A request for a brochure or offer - A registration for a seminar or newsletter - A sale of your product or service The participating publishers receive a commission based on the transactions they provide. These commissions are determined at the start of the campaign. As such, you know prior to the campaign what a transaction costs and what the return will be. This means performance-based marketing is safe; no cure, no pay.

Affiliate Marketing Management

Conversive specializes in creating and managing successful multi-network affiliate programs. Many factors affect the success of your affiliate program, including your proposition, your brand, your commission and your customers. To maximize results from your affiliate marketing one must manage relationships. In this light, proper communication regarding your program is critically important, as everyone needs to be informed of your campaigns and proposition. Conversive takes care of this. We provide care-free management your program, allowing you to focus on other things.

Conversive operates affiliate marketing on strategic, tactical and operational levels. We realise success by active management:
- Setting-up the desired actions and transactions (sales, registrations, leads, etc.)
- The set-up of commissions (CPL, CPA, CPS, incentives, bonuses)
- Creation of banner and link material
- The selection, recruitment and approval of affiliates
- Communication with affiliate networks and affiliates
- Recording, evaluation and optimization of metrics and results

ANT – Conversion tracking

All Network Tracking (ANT) is tracking software designed especially for Multi-Network Affiliate Marketing. ANT has been developed for Conversive to allow you to work with multiple affiliate networks.

Typically when you use different affiliate networks, several pixels are implemented on your success page. Thus a single transaction can be recorded by multiple parties. As a result, you pay double (or more) for one and the same transaction. With ANT you no longer need multiple tracking codes of different affiliate networks on your website. Instead, a single transaction will be registered only once. ANT registers every click and, where applicable, loads the right tracking code.

-	Increase your exposure - Conversive selects the best (international) affiliate networks for you.
-	Market your campaign- At its launch, we will create a buzz around your campaign. It will soon become familiar to all the relevant networks and affiliates and will appear in the relevant newsletters and online forums.
-	Expand your network – Conversive approaches the most suitable affiliates for you campaign and increases your affiliate pool by employing clever incentives and rewards.
-	Manage and optimise the campaign – We monitor your campaign results and improve them by, for instance, repositioning your banners or test links in the various websites.
-	Maintain good partner relations - We maintain good relations with your important partners to ensure their continued involvement. We also apply their specialist knowledge in order to improve results.
-	Monitor networks and competitors - We keep a close eye on all relevant network developments and naturally keep a watchful eye on your competitors to ensure you always stay one step ahead.
-	Maintain exposure and awareness – We initiate many promotional schemes to draw the public’s attention to your campaigns.
-	Make exclusive deals – We sometimes make one-on-one deals with certain partners to improve results even further

Media planning and buying

Conversive advises you on the possibilities of various online media. Based on your budget and objectives, Conversive creates a media plan for the use of:
- Performance based marketing
- Bannering
- E-mail Marketing
- Lead Generation

We can advise on campaign basis, cross-media concepts and long term performance based online marketing. Naturally, these media and results are centrally recorded, evaluated and optimized by Conversive.

Why Conversive?

- A specialist in performance based marketing
- Detailed knowledge of affiliate networks and online media
- Intensive relationships with top affiliates
- Professional advice, service and support
- Expertise in conversion tracking
- Conversive manages your campaign from click to customer
- Full support of your program at the strategic, tactical and operational level
- Use of exclusive ANT tool and interface

Interested?

Please contact us for an appointment. We are happy to explain how we can help your online business to grow further. We can also give you an online demonstration displaying the power of ANT!

Call us on +31 (0) 36 8452640